An understanding of digital privacy, how it works, how it influences the society and the communication process, and its most significant threats are essential. The kind of difficulties that might occur, as well as the benefits for the society from the different points of view, can assist in implementing more control of digital privacy in social media. The ways of managing digital privacy in the future will also be discussed. According to the custom statistics projects information, nowadays the notion of privacy is very unclear. Nowadays, the digital privacy of personal information and online security is a hot issue due to the rising threat of piracy and hacking of personal data. Cases of digital crime and piracy are not infrequent. Therefore, the government and the society should consider this topic and develop reliable system or platform to protect people and regulate Internet procedures. First of all, contemporary users should develop digital literacy to protect themselves from unsuspected behaviour resulting from the external environment. This should be taken seriously by multiple governments and implemented as the discipline in schools, colleges, and universities. All people especially the rising generation should know how to protect themselves in the digital environment. According to the founder of Sun Microsystems, McNealy, the present legal framework is faced by threats and breaking. He established that the theories which form the laws were rendered obsolete due to the issue of digital technology. Traditionally, privacy law has emerged regarding technology-reshaping itself to meet the threats of privacy that are encompassed in the new technology. The threat of online privacy is expected to come from a few diverse directions in 2016. For example, 96% of the internet users in the U.S fear online hackers. Individuals can lose personal information if they disclose sensitive personal data such as social security number or credit card information. These can lead to financial damages and stolen identities, situations which are common among internet users. A study that was conducted in the United States in 2015 revealed that payment card fraud losses had increased. It was estimated that more than 9 billion U.S dollars would be lost by 2018 due to payment card fraud. Other means of fraud would also be detected shortly due to the unavailability of the scorecard during the purchase transaction while 6.4 billion dollars would disappear as a result of CNP (card not present). Cases that involve mobile or online purchases are also expected to increase, leading to a loss of not less than 1.8 billion as a result of counterfeiting. The malicious utilization of personal data is yet another increasing worry in the use of the social media. In this area, the data can be used to harass, humiliate, or damage the reputation of an individual. Additionally, internet bullying is a popular case among the youth. Parents fear that their children lack online security especially when they browse the internet. A survey that was conducted in America established that 80% of the parents discussed cyber bullying with their adolescents. The same study also identified that governments across the world have passed laws that prohibit cyber bullying. Several countries have legislated the initiative “The right to be forgotten” to control the type of information that exists on the global web. In March 2015, Google approved 46% of the requests that linked to the removal of sensitive data on the internet. It is apparent that the users not only fear snooping but nearly 47% of the majority of millennial worry that friends or household will share inappropriate personal information about them online. Overall, an estimate of one-third of individuals regret posting their personal information on the internet. Despite the disadvantages of the social media, the platform is considered useful by companies. Many businesses in Australia use the social media applications to post data about their progress and to advertise their products and services. They know everything about their customers and use the opportunity to gain more clients. They hack the information of their customers to determine their preferences. For example, the companies know when their customers are unsatisfied, when they take meals, or when they go shopping, as well as the kind of games that they play. They also have the knowledge of their favourite music, the news and entertainment channels they view, the frequency of views, and the products they consume, etc. As a result, the privacy shifts down. Companies know too much sensitive data about the users and their behaviour and can sell them whatever they want, or unconsciously affect the customers by sending custom advertising messages. In the end, the users victims of marketing. Even though the behaviour could annoy some customers, the company benefits from the social media when its sales increase. In conclusion, digital privacy in the social media is a necessary issue that should be considered at the international level. The threat of piracy, hacking, and the abduction of identity is becoming a more urgent problem in the present and the future. The many disadvantages of the social media indicate that much needs to be done to protect personal information. Governments across the world should develop reliable and safe systems for the protection of personal data in social networks and on the internet. With the development of advanced technologies, the issue is becoming increasingly important and actual as well as social networks and privacy programs reduce it to zero. Companies use confidential information for the purpose of marketing and sales without the knowledge of the user. This might be very dangerous because criminals can hack the data. The barriers of confidentially and private life are significantly eliminated due to the development of social media, even though they are expected to shift down soon.